The College Republican National Committee (CRNC) is launching a television ad in Iowa this week with the goal of energizing young voters to get involved in the political process in a state that will host the first electoral contest of the presidential primary season.
Unlike typical political ads, the CRNC spot features pop culture references and an upbeat tempo with young people asking viewers about the $5 trillion per decade interest on the national debt. It calls on Iowa’s college students to ask presidential candidates, who will be courting their state’s voters over the coming months, what their plan is to fix the deficit?
But CRNC spokesman Rob Lockwood told The Daily Caller that what is most important is that ads like this help Republicans appeal to young voters who have been supporting Democratic candidates in recent years.
Republicans got young voters on their side when re-electing Ronald Reagan in 1984 and when electing George H.W. Bush in 1988. Lockwood said he expects the GOP to win back many young voters who supported Obama in 2008 but have become disillusioned by the president’s policies.
WATCH: CRNC’s new advertisement:
This new ad comes on the heels of the CRNC’s “The Breakup” advertisement, which showed college students expressing their dissatisfaction with Obama’s inability to fulfill campaign promises of “hope” and “change.”